What once began as a simple online journal has transformed into one of the most sought-after forms of content on the internet. Blogging is a way for information to be shared with a wide array of audiences.
Not only are blogs fun and entertaining, but they also help SEO tremendously. Though blogging is not a ranking factor, keeping your blogs updated on a regular basis will help improve dwell time on your website.
That is a ranking factor! Composing a great blog has a plethora of benefits for you as a business owner.
We all know the importance of creating engaging and compelling content marketing. It’s what keeps readers glued to your site. Web users don’t want to stumble upon a website with boring or outdated content.
Google doesn’t like this either. Google wants to deliver relevant and up to date websites to online searchers. One absolute way to keep your website fresh and interesting is to create an informative and interesting blog.
A blog that pertains to the industry you’re in will go a long way in gaining the trust of your customers. Using a good CMS management services may also lead to conversions and possible new customers.
Including a blog on your website will help you make use of long-tail keywords that are hard to squeeze on to your web pages. These keywords include terms such as, “how to improve my golf game” or “pairing wine and cheese.” Often, companies try to stuff keywords into their content in order to try to rank high on Google search pages.
This marketing strategy is usually a turn off to both readers and Google. Writing a blog based on the key terms you’d like to include can help your site to rank high as well as keep readers informed and engaged.
A blog could be titled, “Perfect Wine and Cheese Pairings.” This search result could turn out to be exactly what the user was looking for and they may even click over to your website.
Internal linking is also a great strategy for SEO. Many businesses fail to incorporate these types of links to their website. Internal linking allows website users to click from one page to another all with the click of a well-placed link.
Not doing this is a huge mistake. You stand to miss out on lots of dwell time. However, including a blog on your site that contains internal linking is a wise decision.
This way, customers can enjoy your blog content as well as be directed to another marketing strategy that they may find helpful and relevant to their needs and interests.
Though internal links are necessary within a website, external links are pure gold. However, these type of links are not easy to come by organically.
If your site contains blogs that other respected and trusted websites feel are well-written and informative, then they would be more than happy to link to your site.
When this happens it’s called an external link. The more of these you’re able to earn, the more authoritative your site will be in the minds of Google.
Though a blog is great for SEO and highly informative, let’s not forget the most important factor. Your blogs will be geared toward your target audience, those that you hope will visit your site directly and take action.
Engaging blog content that caters to potential customers will help to bring more traffic to your site. How?
Well, when a visitor reads a blog that they enjoy, the chances are high that they will share that content across their social media marketing platforms.
Your blog will be seen by potential leads all over the web. Individuals who also gravitate toward your industry and compelling content will continue to share your post and perhaps even visit your site. This will provide you with the exposure and traffic you need.
Selecting the right images for your blogs is key. These images should be relevant to your industry and promotional offerings. Images are also one more method that Google can use to rank your site.
Naming your photos with the most relevant keywords will help to ensure that your images along with your website are found by users web-wide.
Along with images, adding video to your blog will further engage your visitors. Customers place value on video tutorials and helpful tips. You may want to include a video animation that utilizes your product.
For example, if you sell a water bottle, your explainer video could be a demonstration of how durable and useful your water bottle is.
By adding blogs to your website, you’re positioning yourself as a business that can be trusted. Through blogs, customers can gain valuable information and answers to some of their most burning questions.
If your site has a frequently asked section, or testimonials page, why not write a blog that addresses those questions and/or complaints? Potential customers would love to read an entertaining blog that answers their inquiry rather than reading some automated explanation.
Blogging is definitely a trend that is here to stay. If you want to establish yourself as a relevant presence in your industry, blogging is a must.
This is your chance to show readers that you’ve provided them with a solution to their problems, answers to their questions, interesting tricks and tips.
Without this valuable information, you’ll miss out on a great chance to get better acquainted with your target audience.
This technique will not only establish your business as a reputable resource for industry information, but it will also give you more credibility with potential customers.
For any business, you can’t afford not to include blogs after you create a website. Not sure how to compose an amazing blog that’ll be fully optimized and keep users engaged?
Don’t worry about a thing! Our los angeles web agency consists fantastic content writers, who will compose first-rate blogs for you. We guarantee an improvement in your web traffic in no time!