According to wordstream.com, social media marketing is a form of marketing that involves the sharing of content across social media platforms in order to meet your marketing goals.
With customers already interacting with brands throughout the web, social media makes a perfect platform for your business to target new leads.
Many business owners feel that social media is simply a passing phase. However, that’s not the case. With websites such as Facebook, Twitter, and Instagram, the opportunities for brand recognition are endless.
The issue that most companies face is they are simply unaware of how to use social media marketing to their advantage. 1 in 4 people have a social networking account; those are great odds of potentially gaining a new customer or website user.
Social media is a great way to help your brand get discovered by audiences that are both young and old. It can also support the building of links which will help your brand’s SEO grow.
With popular sites created for sharing photos, information, and status updates, choosing to market to your target audience across these platforms would prove beneficial.
Acquiring good social media marketing services will make your brand more accessible to potential new clients. By producing daily status updates and vibrant images to your company’s page, you stand to gain a slew of new followers.
That could equate to an array of new customers. It’ll also give potential customers who’ve never heard of you a chance to get to know you and become acquainted with your offerings.
Depending on the industry you’re in, you could gain great visibility by marketing through the right social network. The type of business you’re in should come into play when deciding on choosing to gain assistance from a social media marketing agency.
For instance, if your business relies heavily on visuals, then Instagram would be the platform for you.
If your company prides itself on concise, yet relevant updates, Twitter would be your best bet! No matter your business’ voice or identity, your overall message should stay consistent.
Customers are more likely to remain loyal to a company that they can trust.
On the flip side, you as the business owner will gain perspective on your customer. You’ll get to see the type of content that your ideal customers are posting.
Are they sharing funny videos? Do they stay up to date on the latest political news? These are details that the smart business professional pays attention to.
If you haven’t before, you should now. Our team at dopweb won’t miss a beat when it comes to choosing the right social networking platforms for your brand.
When making the choice use the services of social media marketing for oyur products, it’s important to consider your content’s tone.
For instance, Facebook is a site where users go to catch up on the world around them and keep in touch with friends.
The first step involved in marketing your business through facebook would be to create a facebook business fan page. That way, customers that are already interested in you can “like” and “follow” you.
Very rarely are Facebook users looking to make a purchase through the site. Therefore, when marketing to that audience, it’s important to maintain a light-hearted and friendly tone.
Posting fun trivia about your company or announcing a contest or giveaway could be a great way to drive traffic to your page.
Setting the right tone will also help to create a richer customer experience. With each interaction you have with a follower, your customer service skills are on display!
Also, if a customer complains about one of your services, you’ll have the chance to offer a public apology and make things right.
You can either be received really well or as a company that doesn't care about its customers.
In addition to setting the right tone, we can’t stress the importance of rich and engaging content enough. It would be to your benefit to work with a seasoned team of experts that can post high-quality videos and eye-catching facts.
Content such as this is going to be sure to grab the reader’s attention and keep them engaged. You must be sure that your potential leads find your content interesting and maybe even helpful and informative.
A follower that is engaged with your social media page may be more likely to dwell on your company website and even become a new customer.
Typical SEO techniques don’t keep the user in mind. Instead, they seek to utilize the most popular keywords and other forms of content.
In fact, many blackhat SEO techniques involve keyword stuffing for the purposes of ranking high on the internet. Everyday people aren’t too impressed by that type of content.
Unlike SEO marketing, posting to social media provides an added human touch. People like to interact with real people, not websites that seem robotic.
In today’s market, you’ll need a few human touches to your content in order to increase your search engine ranking.
By posting engaging content and fun trivia, you present a pleasant and friendly image. This will make your business seem more trustworthy to prospective customers.
Though marketing a product through social media channels can be tough, ranking with social media profiles is still a possibility.
Many business profiles are among the top-ranked search results on Google search pages. According to the 2013 Moz Search Ranking Factors, a business that had google+1, facebook, and twitter ranked higher than those who did not.
Often when searching for more information about a company, you can find a company’s Instagram or Facebook profile within the search results.
When a company’s website and social media shows up on the top of search engines, the company in question appears more valuable.
This goes to show that social media accounts are just as valuable as websites. It’s also critical to ensure that all social media accounts are active and producing new and consistent content regularly. It’s an important key to staying ahead of the competition.
Though it may take time to develop a strong presence, having a social media profile will place your business well on its way.
Choosing to create a social media account for your business will also make your brand seem more fun, engaging, relatable, and appealing to potential clients.
People are interested in finding out as much as they can about a company’s core values, a social media account will give you the tools to share that information with the public in an interesting way.
Though Google is king in terms of search engines, social media websites often serve as search engines as well. Let’s take a look at the stats.
In 2012, Facebook had around one billion search queries day. In 2010, Youtube had 3.7 search queries a month. Lastly, Twitter had 19 billion a month in the year 2010.
These stats are pretty impressive if we do say so ourselves. Why are we giving you all of this information? Because we want you to know that building your presence online is necessary for achieving great SEO.
Because social media channels contain so many of the same profiles, it’s necessary for businesses to ensure that their brand identity is protected.
Marketing professionals need to make sure that searchers have no trouble finding their company profile. Whether that means coming up with a way to make your page stand out from the crowd or having similarly named profiles deleted, the necessary steps must be taken.
While it’s true that social media marketing is not currently a ranking factor. Things may change sooner than you think. With each passing day, as these networks display greater results, social media marketing services continue to grow in popularity.
Social profiles also provide another means for displaying a company’s authority. With direct traffic not always being the case these days, it’s imperative that web users have other ways to find your company and learn more about them.
We wouldn’t be surprised if social media marketing became a ranking factor within the next couple of years or even months.
When creating your social media postings, they should be optimized to ensure that it will rank on search engines such as Google and Bing.
The first step to a well-optimized post is to include an eye-catching graphic. It can be a video or a link to an interesting article.
In any case, it must be sure to keep your followers captivated and it should also match the most popular search queries.
Next, you’ll need to give your content a title that users will gravitate to, something that offers an answer to their query.
When thinking up your title, it should include the most popular keywords related to your industry.
There are many ways in which your business can acquire backlinks. The three types that we’ll discuss are as follows:
- Shared Content Links - If your shared link goes viral across the web, there’s a good chance that an important blogger might utilize it on their website.
- Social Media Profile Links - While it’s true that not every profile contains a do follow link, you’ll still have plenty of opportunities to increase website traffic by creating a social media fan page.
- Links Gained by Influencers - If you’ve got a relationship with a well-established company, it wouldn’t be surprising if they chose to share some of your social media content on their timeline. This could mean major success for you and your brand.
Social Media Marketing presents a great opportunity to promote their SEO optimized content.
Think about it, well-composed content is nothing if you’ve got no one to consume it. With social media you can post tons of content to several different channels.
If people love your business’ content, users will be more likely to visit your website. This will improve your website’s dwell time, which is great for SEO.
Believe it or not, the number of followers your social media page has can impact your search rankings. However, simply purchasing a slew of followers for the sake of SEO isn’t going to cut it.
Google is smart and will recognize this tactic. Therefore, your only option is to grow your followers organically.
This may prove challenging at first, but it’s worth it in the long run. Growing your followers could be done in a plethora of ways.
The first and most important way to attract more followers is to know your audience. Followers will be more engaged in your products and social media postings if you post things that cater to their interests.
Things such as recipes, travel, and fitness are always a home run. To understand what your target audience really wants, it’s best to work with a skilled professional that can run an A/B test for your social media pages.
This type of test allows experts to examine your headlines, images, and content to see what your audience thinks about certain subjects.
It’s pivotal to ensure that your profile’s content is updated on a regular basis. Along with updating your page, your content should be engaging and relevant.
Presenting your brand in an original way will only make more and more users gravitate towards your business. Maintaining relationships with your followers is also important.
Don’t miss out on the chance to engage in conversations with your customers on these platforms. This will give potential customers a glimpse into what your company stands for.
After establishing a relationship with your followers, that’s when you’ll be able to convince them to share your content.
Sharing content is just as valuable as backlinking. When users share your content, it makes you appear to be a brand that people can trust.
No pushy or divisive techniques are needed. Asking followers to share content by utilizing giveaways and awards are great ways to see results.
The best part about this is that once followers participate, you’ll gain more followers in the process. Therefore, you’ll gain more shares.
Composing the best possible content for your social media pages is critical, especially, because your content can get crawled and indexed by search engines.
In order for your business to rise up in search engine results, you must have consistent and relevant content on your social networking profiles.
This will make your business a credible source for sought-after industry information.
With every posting your business creates, you stand to gain the potential for more conversions. We’re not saying that you’re guaranteed to get a bunch of new customers and leads. However, you’ll certainly be in their line of view.
Creating social media accounts associated with your business will make you appear more human. You’ll be able to interact with your fans and receive valuable feedback about your brand.
This is not the opportunity to let slip through your fingers.
If an ad or a posting for your company shows up on a users timeline, they might consider clicking a link that leads to your website. When this happens, your chance for a conversion increases.
As your identity grows, your followers will tell everyone they know which will equate to major benefits for you.
Studies show that social media has a 100% higher closing rate than outbound marketing does. That’s a big deal!
By making use of all the social media services an agency can provide, you’ve got more opportunity to make an impression on potential customers.
In order to start off on the right foot, you’re going to need the help of a well-versed professional to ensure that your business is presented properly.
Our team won’t rest until we’ve brought you an airtight strategy that is sure to bring you more leads and conversions.
From promotions to daily postings on the appropriate networks, we’ll handle everything.
Now that we’ve determined that social media marketing is a great opportunity for your company to thrive, It’s also necessary to track your progress.
Our agency can provide you the social media marketing services that will track the amount of shares your page receives as well as your number of followers and so much more.
We understand that all of these components can feel like a lot to stay on top of, that’s why we are here. While you focus on producing an exemplary product, we’ll manage your social media pages with skill and excellence.
We’ll analyze the data and accurately measure your progress so you’ll know how much your company has improved over the course of this process.
With our trusted technology, we will track retweets, shares, likes, and keywords that are relevant to your particular brand.
The beauty of attaining our social media marketing services is that it is free (unless you incorporate paid ads). With that being said, there’s no reason not to take full advantage of all of the exposure.
Even if you decide to go the route of paid Facebook ads, they are relatively inexpensive. It’s ok to start on a smaller scale and climb higher when your budget increases.
By then, you’ll have felt out your online presence and you’ll better know what to expect for your business’ future. You’ll also know what you should invest in and what you can get rid of altogether.
Choosing to create pathways to various social media channels will give your social media followers a chance to get to know your company.
They could fall in love with your message and follow your brand for the long haul.
Just imagine your content being shared from timeline to timeline all across the globe. That’s a lot of brand exposure. Your business name will be in the eyes of countless web users.
Who wouldn’t want to take advantage of that?
Waiting too long to make your move in this technological world could spell disaster for your brand. Not having a social media account is almost unheard of.
The lack of a profile could equate to a lack of credibility in the eyes of the public.
A well organized social media marketing agency could seriously set you up for the success that you seek and so rightly deserve.
This is your chance to develop a relationship with your customer base. All you would need is a good professional to devote six hours a week to creating a positive brand identity.
Having an expert spend just one hour each day improving your content and posting engaging images, will do so much to increase your brand identity and create more conversions.
Our excellent team here at dopweb will even check your site’s progress using top of the line analytics. We guarantee that your site will see improvement in traffic in little to no time.
If you’re still on the fence about whether or not you should accept our social media marketing services, there’s something you should keep in mind.
Your competition is already ahead of the game! While you’re wondering if you should throw your hat into the arena, your competitors are stealing all of your conversions and potential customers.
See what sitting on the sidelines can do? Don’t let this happen to you. As they say, you can’t win if you don’t play!
With effective social media marketing services, you’ll have the digital world at your fingertips. This is your chance to put your best foot forward.
Composing first-rate content means nothing without a captivated audience. In an effort to receive more website traffic and social media followers, you’ve got to produce relevant and consistent content across all of your social media channels.
This will translate into more user engagement and more exposure for your main website. If you can build relationships with other influencers, that’s even better!
They’ll be sure to post your links onto their pages and you’ll look like a credible and reliable source of information.
Social media marketing is one of the easiest and effective ways to promote your business and increase google rankings. We understand that optimizing your content on a regular basis can be tough.
Our excellent and professionally led agency will provide efficient social media marketing services that will be sure to take your business to new heights.