UI-UX: User Interface And User Experience

User interface and user experience are very important when designing a website. For flawless results, you can place your trust to create a website or app with unmatched UI/UX!


REQUEST A QUOTE!

UI and UX Defined

UI and UX are often mentioned in the same breath. Both of these components encompass the appearance across many devices, responsiveness, and quality of the content. Let’s break this down even further.


In regards to UI, designers are concerned with the way a site looks across a slew of devices. Users are drawn to sites that contain beautiful imagery and engaging content. The user interface is an essential part of the user experience.


The UX or user experience involves the entire experience that a user has on a website. From looks to ease of use, everything is taken into consideration.

Mobile Site UI

A mobile site UI and UX is specifically designed to appeal to mobile users. The graphical display is touch sensitive and pleasing to the eyes. It allows users to have an interactive experience with any particular mobile site.


The UI is specifically designed for the size of device buttons and controls. The goal of UI for mobile apps and sites is to make it as aesthetically pleasing, entertaining, and easy to use as possible.


This means that command options and controls have to be specially crafted for clicking with a finger.

Buttons and arrows must be easy to click to avoid unwanted mistakes. In addition to this, not all things will be labeled with text as with desktop applications.

Mobile Site UX

Mobiles site UX refers to the experience had by individuals using mobile sites on smart devices. The most important components of mobile site UX are design and its ability to be discovered.


The goal of mobile site UX is to create an experience that is efficient and quick. Many times, users of mobile sites are in a hurry and they need information quickly. So, the more efficient, the better.


When creating a website for various smartphones and devices, it’s necessary to take the different platforms into consideration.

Your mobile site should have great web optimization and streamlined to fit a small screen. It should also have the ability to go from the standard version of the site to the optimized version.


The Android and IOS systems operate differently and should be treated accordingly. A generalized approach will not be satisfactory.


For mobile websites, less is more. Overly crowded pages full of text and buttons might come off as overwhelming to the reader.


The Android and IOS systems operate differently and should be treated accordingly. A generalized approach will not be satisfactory.


Instead, special attention should be paid to creating a simple web design with interactive content. For example, while a page is loading, a dynamic animation could distract the user while they wait. This will create a more enjoyable experience.


Your calls to action should also be in plain sight. Users on mobile devices might miss them if they’re located in an area that’s easy to overlook.


That’s why placing them right in the most obvious place on your site is the best decision. With mobile websites, the design will be different than on a desktop. Therefore, all bases should be covered for the best mobile UX possible.


In an effort to further improve mobile UI and UX, amp technology is strongly encouraged. Our team will implement this technology with excellence so your responsive website design will be sure to increase!

Improving Mobile Site UX

When it comes to ensuring the best mobile site UX, our professionals follow a marketing strategy, which consists of a strict six-step process. Among those are the following:


1. Research- Studying your target audience and determining their needs and concerns will steer your website in the right direction.


2. Catering to User Needs- This involves taking a look at the pain points and characteristics of your target audience and designing a quick and easy to use site with them in mind.

3. Look at the Big Picture- After identifying all of the possible users of your site, composing a plan to come up with solutions to their problems is a smart way to build relationships with potential clients and show that you care.


4. Creation- Once our team has considered all the possible factors, we will carefully craft various design ideas for your website.


5. UI- this is where the visuals come in to play. Here, we seek to create a website with an aesthetically pleasing and interactive design.


6. Metrics Analysis- Our team will use top of the line web analytics service tools and technology to track the progress of your website.

Desktop UI

A desktop computer is more traditional than the smart devices we’ve become used to. With desktop websites, there’s room for more content marketing and more options while still maintaining a visually appealing design.

Desktop UX

The desktop user experience is much different than that of the mobile. For one, desktop websites aren’t usually as fast (see AMP), which can affect a website’s bounce rates.


Moreover, UX designers have a harder time creating improved user experience features due to the many variables contained within a desktop. A desktop is appropriate for various amounts of content.


However, many users still prefer the use of a desktop computer when it comes to productivity. Things like bill paying and document writing prove to be much easier on your basic desktop computer.

One of the desktop’s benefits is that the wireless network is much more reliable than the average smartphone or tablet. Also, the large screen and plentiful options make this choice favorable to many individuals.

UI and UX Summarized

Whether you're operating on a desktop or a mobile platform, two things will always be paramount, UI and UX. The UI (user interface) is all about the design of the website and how users are able to engage with it. There should be beautiful graphic design that are fun and entertaining.


The UX (user experience) refers to how users are able to effectively or ineffectively interact with the site on all levels. Buttons should be easy to press and uninteresting content should be eliminated altogether.


Is it responsive? Is it efficient? Does it contain eye-catching visuals? This is the criteria that users will consider when judging their personal user experience.

When creating these components for a mobile device, special consideration should be made for a specific type of device. All content should be made to easily fit the screen and be read across all mobile devices.


When working with a desktop, there’s more room for informative content and captivating graphics. Load times should also be as quick and smooth as possible.


Here at dopweb, we know what it takes to ensure that both desktop and mobile UI and UX are fully addressed. We won’t rest until your site is SEO service friendly, quick, and easy to use!