Domain Research

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What’s in a Domain Name?

In reality, a domain name is nothing more than a fancy label for customized internet IP addresses. Without them, you’d be forced to memorize countless numbers.


Let’s face it, most of us haven’t memorized numbers since the invention of the cell phone! Because of this fact, a bunch of skilled scientists came together to create a website with domain names.


Now that we know the history of domain names, it’s not as simple as calling your site Joe.com and expecting success.

You’re going to need to spend time doing tons of domain research. You’ll need to think of something catchy and memorable in order to achieve cyber success. But don't worry, the dopweb team is here to perform all of the domain research you’ll need.

Domain Credibility

When creating a domain name, it’s important to opt for a domain of your very own. Names such as www.yourdomain.com/web-host simply won’t cut it.


A site such as this won’t give you as much credibility as independent websites. Though it might be an extra expense to purchase your own domain name, gaining the credibility for your business’s online reputation management needs is worth it.


By employing a bit of domain research, you’ll see that the cost of registering a domain name won’t be too hard on your budget.

If you want to survive on line, your site has got to be good. When the life or death of your marketing is decided in the fraction of a second, don’t risk losing traffic due to inferior website design service.


After conducting extensive domain research, we found that generic web addresses can be a turn off to potential customers. It’s smart to put your best foot forward from the start.


When performing domain research, our experienced digital marketers will ensure that your name reflects your company well and stays in the mind of potential customers.

Domain Name Research Components

As part of performing strict domain research, we must take a look at the key factors of a website. There are many parts to a domain.


You’ve got the top level domain, domain name, and subdomain. The domain name and top-level domain name are known as the root.

The last letters that we normally see at the end of a domain name are known as the top-level domain or an extension. The most popular TLD’s include, .com, .net, .org, .edu.


Though these are the end letters that we see most commonly, proper domain research shows that there is a slew of other TLD’s available as well. In fact, there are 1,000.

Selecting the Right Domain Name

Before selecting your site’s name, it will require much domain research. Your website’s domain name must be something that is easy to type and promote.


Your domain name must appeal to your target audience and fit within your branding service. Our team will ensure that all of the proper components are in place throughout the process.

Domain Name Simplicity

It’s imperative that when you select a domain name, it’s easy to type into your browser. It’s best to avoid slang terms or unique word spellings.


This might confuse the reader and make it hard to remember your website’s name. In an effort to avoid this issue, keep your site’s name as simple and memorable as possible.


Using a little domain research, taking a look at what some of your competitors are choosing will also help to guide you in the right direction. Our outstanding team at dopweb will implement all of this domain research for you so you can trust that we’ve taken every factor into consideration.

Short Domain Name

Great domain research will tell you the shorter your domain name, the better. When your customers discuss your website with others, it should roll off the tongue.


The last thing you want is for potential customers to have to deal with a mouthful of a website or have trouble remembering your email address.


Taking a glance at popular domain research, long and difficult names can make it hard for them to pronounce or make it easily forgettable.

Sticking to a short and concise name is the ticket to domain name success. A short domain name will be easier to market and easier to share with others.

Domain Name Research and Keywords

For SEO purposes, it’s important to target the appropriate keywords in your domain. Keywords that relate to your industry should be implemented in your website name.


This addition may help improve your ranking on Google search pages.


For instance, if you’re in the plumbing industry, you may want to choose greatplumber.com. This will help site visitors find exactly what they’re looking for.

Studies show that websites that include keywords in their domain name stand a better chance of ranking high on google as well as receiving more web traffic.


They go on to mention that 63% of high ranking sites include popular keywords in their domain names.

Domain Research and Location

If your business is located in one particular area, it would be beneficial to include your city or state on your website.


That way, local customers can easily find your website. If we’re unable to register a domain name that includes your city, we can also try including a geographic domain extension.


Our domain research team will look into available geographic extensions and choose the one that is appropriate for your business.

Domain Name Extensions

Extensions come at the end of a web address. From .com to .edu, there are a plethora of suitable options.


It’s important that the extension is chosen wisely because domain research shows that they serve different purposes.


Though the .com option is so popular and has been around the longest, it may be difficult finding a concise domain name that is available.

Choosing an extension that’s more closely associated with your industry would be a wise choice. The top new and popular extensions are as follows:


- .co- This is short for a company, commerce, or community.


- .info- This is predominantly used for informational sites.


- .net- This relates to more technical websites.


- .org- This is geared toward organizations and non-profits.


- .biz- This is for business or e-commerce sites.


- .me- This is ideal for personal websites. Examples would include blog services, resumes, or online portfolios.

Domain Research and Protection

Researching the ins and outs of the right domain name is great. However, it’s also imperative to make sure your branding service is protected.


In an effort to do that, you may want to purchase different domain extensions as well as incorrect spellings of your domain name.

That way, sneaky competitors won’t steal your brand. Protecting your brand should be your top priority.


Also, potential customers can still find your website even if they misspell it. All in all, this will help you have the full protection that you need.

Domain Research: Timing Is Everything

Once a great name is produced, registering it early is crucial. The longer you wait, the greater the chance of it being taken.


Instead, act as soon as you find one that is perfect for your brand. If you are unsure of the direction you’d like to go in, our team would love to help you develop the perfect selection for your needs.


Here, we consider all the right factors when choosing the appropriate domain name for you. We’ll provide you with options that are fitting, catchy, and concise. With dopweb on your side, you can rest easy.

Domain Research Summarized

A website name should not be chosen out of thin air. It should be the product of thorough domain research. We understand that trying to come up with the perfect name all on your own can be challenging.


That is why our exceptional team will take the liberty of doing it for you. We will browse the web in search of the most appropriate and available names and extensions for your company.


No longer will you have to spend hours on end trying to come up with the perfect website address. We’ve got it taken care of.

We’ll ensure that your name is not only attention-grabbing, but also ready for top-notch search engine optimization service.