There are a number of elements that go into creating a comprehensive SEO strategy.
Ranking high on Google and other search engines are not only about choosing the right keywords. There is a set of analytics that you can use to measure the potential visibility of your website.
In this article, we are going to explain how dopweb’s SEO audit works and the metrics it provides for measuring how successful your webpage will be.
To run an SEO audit for your webpage, click on “SEO On-Page” and go through each of the points listed.
The SEO dashboard provides an overview of the SEO health of each web page, which is assessed based on a number of SEO metrics, such as the number of links and keywords.
It essentially grades the page, giving it a percentage based on its overall SEO health, and recognizes if there are many SEO errors on the page that can be fixed.
The SEO dashboard also provides information on content optimization, which has proven to be extremely important for SEO.
You will be able to choose a focus keyword for the page, and the SEO dashboard will measure how often that keyword is used. This is also known as keyword density.
It is best if the keyword density falls between 0.5-3%. If your keyword density is in this range, the builder will indicate that it is sufficient by displaying it in green.
Strategic distribution of keywords is also important for increasing SEO. This means keywords should be distributed throughout your website content, in the H1 tag, which will appear at the top of your web page, in the URL, and in the meta title and meta description.
Additionally, the SEO dashboard provides an AMP validator. All dopweb templates are AMP, meaning that they are optimized for mobile use, and will therefore provide a great user experience.
On the SEO dashboard, you can also track the number of links to your website, also known as backlinks.
Backlinks are an important part of SEO because they suggest that the content on your website is credible and relevant.
Finally, the dopweb builder’s built-in SEO means users do not have to worry about highly technical steps such as removing unnecessary code or using the right canonical because they are automated.
Setting parameters on your website helps search engines understand the page and deliver more tailored results to users.
The first parameter you can set on dopweb is the page language, which helps search engines understand what language the page is in so that it can deliver language-specific results. This parameter can also be set to multiple languages if necessary.
Additionally, Google Chrome translates your page to the user’s language. For example, if the user speaks English and their computer is set to English but your page is written in French, Google Chrome will translate the page to English.
The next parameters are the meta title and description, which represent the title and description that would appear if your website is listed in search engine results.
The meta title and description are extremely important because they will either convince or deter a user from clicking on your website. Therefore, they must be a succinct description of what a user will gain from visiting your website and must include the page’s keyword.
Once you type your desired meta title and description into the dopweb builder, it will tell you if it is the correct length by displaying a green bar under the textbox. It will also show you a preview of what your meta title and description would look like on a search engine.
The final parameter is the Open Graph tag (OG tag), which represents how your homepage appears when it's shared on social media.
Similar to the meta title and description, it must be a succinct description of what the page offers.
And finally, once you have typed your OG tag title and description into the dopweb builder, it will tell you if it is the correct length by displaying a green bar under the textbox.
Google Lighthouse is integrated into dopweb’s SEO on-page audit, which runs an audit on your webpage to determine its quality.
The Google Lighthouse audit evaluates four different categories: performance, accessibility, best practices, and SEO.
This audit helps improve technical SEO or optimizing your webpage for crawling and indexing which is important because it ensures that crawlers can decipher and index your site.
There are a number of steps one can take to improve the technical SEO of their website.
For example, creating pages that are AMP (accelerated mobile pages) will optimize your webpage for mobile devices, ensuring that the page loads more quickly and provides a better user experience overall. Luckily, all of dopweb’s pages are AMP!
This Google Lighthouse audit is technical and may require a developer or an SEO expert to help you fix the errors. If you are unable to reach 100% on all audits, contact us to receive an hourly quote to improve your audits. /
A schema markup is a code that you put on your website to help search engines return relevant results to users. Therefore, it is important for increasing your SEO and, in turn, your website’s visibility.
More specifically, a schema markup helps search engines understand your website and therefore increases its ranking, whether the content is an article or local business listing.
On the dopweb builder, a user can choose between three schema markups for their page: article, event, or local business.
For example, when creating a schema markup for an article, you would fill out relevant information such as the article’s headline, a description of it, who the author is, and when it was published.
Although your website can function without a schema markup, it is much more likely to rank high if you create one.
dopweb’s built-in SEO code optimizer evaluates your webpage for 21 techniques that help to drive organic traffic to your website and improve search rankings.
For example, it checks to see if your webpage has two main titles, such as the H1, if it has an alt description for images or if your keyword density is too low.
If the builder determines any of the 21 areas are insufficient, it will mark that section as orange so that you know how to improve the webpage.
SEO competitive analysis involves researching the links, keywords, content, and more of your SEO competitors to improve your own SEO strategy.
On the dopweb builder, simply enter the URL of your competitor and dopweb will provide analytics concerning the competing website’s content and keywords.
Keywords are important for SEO because they define your content as a whole and help search engine crawlers match your website with a user’s search query.
Search engines function to provide the best results for users. The goal is for your content to get matched with a user’s search. And keywords bridge the gap between the user and your content.
Running an SEO audit of your website will provide important information and analytics that can help improve both the quality and visibility of your website.
On the dopweb builder, you can view your entire website audit overview on the SEO Dashboard tab, which combines code optimizers from all pages in one place.
If you do not want to track the SEO of a specific page, you can disable the SEO dashboard for that page.
Some of your pages may not require optimization, therefore if you choose to disable the SEO dashboard for a page, it will remain live online, but SEO analytics will not be tracked.
Finally, if you find yourself struggling with improving the SEO of your webpage or if the SEO on-page audit defines errors that you are unable to fix, schedule a call with the web development experts at dopweb.
We will evaluate your website and give you a quote for fixing all errors. Or, if you want to take your website to the next level, dopweb offers a range of SEO services.