posted bydopweb25/05/2020
Online reputation management is essential for running a successful business.
Whether you are a local business that needs good reviews to survive or you are a large brand with great influence, what people say about your business matters.
In this article, you will learn more about online reputation management and why it matters for your digital marketing strategy. Let's review these key points together :
Whether you are aware of it or not, the public will always have an opinion of your business. Unfortunately, this is something you can't prevent. They will tell their friends, family, and even worse their social media networks.
Because of this, it's important that you keep a close eye on your company's reputation. All it takes is one disastrous accusation to tarnish your entire image.
But with the right team on your side, your brand stands a fighting chance. That's where dopweb comes in. We'll monitor your online reputation so you can rest easy.
Online reputation management is more than reacting well to the nice things being said about your brand. It's also knowing when and when not to react.
In reality, all reviews won't be positive and you must be prepared to deal with anything that comes your way.
This can be a complicated process. There are times when no reaction is necessary. Then, there are times when not reacting can cost you big time.
As we move along through this text, we will inform you of the best ways to monitor your online reputation.
Social media has become the most popular type of platform on the internet. People spend hours on end on their favorite social media sites.
It's no longer just a way to keep in touch with friends and family, it's also how we become informed about the latest news and where we get information on products and brands.
This is where the trouble comes in. One social media user can leave a bad post about a company or a product and it spreads like wildfire. How do you defend against this? Well, the answer to this question is the implementation of social media monitoring.
With this method in place, an experienced expert will keep tabs on all of the most popular social media websites, analyze what's being said about your company and judge whether it's positive or negative.
From here, the professional will decide whether or not to respond to any comments made by social media users. Engaging with customers is great for building your brand awareness, but you want to be careful not to engage with "internet trolls."
This could actually lead to bad publicity and a poor reputation. It's best to avoid going down that road as much as possible. Instead, your expert will watch and wait for the appropriate moments to respond to user comments.
Explosive and defamatory content can spell disaster for a business. It's very easy for bad comments and left by disgruntled customers to find its way on to Google's search pages.
When this happens it can be a tough undertaking trying to clean up your brand's reputation. Below are a few examples of the types of content that can leave an ever-fixed mark.
- Negative Reviews - Negative reviews can be very damaging to your company's reputation. It may not be enough to address the comments on the review website. Customers that are considering investing in your product will be more likely to believe negative comments than the positive ones, unfortunately.
- Hate Sites - There are many online users that will create websites with hateful content to tarnish a business' image. These users will go as far as to create fake scam pages and the like to accuse your company of being a fraud or a rip-off.
- Bad Publicity - Though there is an attitude that all publicity is good publicity, that's not the case for many businesses that suffered major declines due to false claims and bad publicity.
Though customers do have the right to express their feelings, they are not able to be reckless with their opinions. Some content is actually illegal.
What makes it illegal? It all comes down to issues such as defamatory language, misinformation, and the intent to damage a company's image or reputation. The following illustrates the steps that can be taken to handle such defamatory content.
- Targeted SEO - If your image takes a hit, the first thing your team needs to do is maximize your search engine optimization. You've got to show the public that you still rank high on the most popular keywords that pertain to your industry. These days, where you rank on Google is more important than your website!
- Review Removal - There are many factors that need to be considered before you are able to remove a review. You must determine if the content was intentionally defamatory. Was the information false? Once you've gotten the answers you need, removing a harmful review is one option that can help keep your name clean.
- Online Investigation - If you're facing an extremely difficult reputation case, one of your best bets would be to hire a team of experienced web professionals that can trace the root cause of online threats, attacks, and damaging content.
From here, the professional will decide whether or not to respond to any comments made by social media users. Engaging with customers is great for building your brand, but you want to be careful not to engage with "internet trolls."
This could actually lead to bad publicity and a poor reputation. It's best to avoid going down that road as much as possible. Instead, your expert will watch and wait for the appropriate moments to respond to user comments.
As a business professional, it's important to stay on top of your brand image. No matter who you are or where you're from, people still have the power to destroy your reputation with just a few words. The smart business professional prepares for situations such as this.
In an effort to keep your business protected, teams like us are here to keep tabs on your online image and extinguish small fires before they become explosive. There is a major difference between a bad review and defamation of character.
Sometimes saving your reputation could be as simple as addressing a user's complaint or as difficult as getting the police involved in a full investigation. You don't want to wait until it's too late to work with a team of professionals that will help maintain your image.
We understand that monitoring your online presence can be a lot for a busy business owner to undertake. That is why we are here to lighten your load. With our professional web service team, you can take comfort in knowing that your online reputation is safe.
